Reggaeton
Spanish-language dancehall that grew into the dominant commercial sound of Latin music.
Reggaeton began as reggae en español in Panama, carried by Jamaican laborers who built the canal, and was rebuilt in the marquesinas and caseríos of Puerto Rico through underground cassette tapes in the early 1990s. It was criminalized before it was celebrated — Puerto Rican authorities raided record stores in 1995. The dembow riddim, lifted from Shabba Ranks, is still the spine of the genre thirty years later.
What defines the sound
- —Dem-bow kick/snare pattern, syncopated on the 3rd and 4th sixteenth
- —Hooks written before verses; the coro carries the record
- —Sub-heavy mix, vocals compressed forward and dry
Releasing it independently
Reggaeton lives and dies on playlist velocity in the first 72 hours. Deliver at least four weeks ahead of release so pitching windows are open, and clear any dembow sample interpolations before delivery.
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